The User Advocate |
Arie van Baarle; 20+ years experience in design, branding & interaction. Founder of Limage Dangereuse, creative director of Razorfish, co-founder of Syndicat now selfemployed. Developing adaptive brands and helping brands to interact with their stakeholders. Focussing on all aspects of interaction: Human-Brand interaction (brand development, service design and digital strategy), Human-Machine interaction (website and brand-app concepts/design) and Human-Human interaction (social media strategy and concepts). Specialties: Digital strategy, concept development, human centered design, interaction concepts, service design, experience branding, social media- and experience design. |
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(More) Cool Vending Machines…
Pepsico Social Vending
There has been a lot of talk about Pepsi’s use of social media, with millions of Facebook fans and Twitter followers generated out of big budget campaigns. But this is just a little bit different, introducing the new Pepsi Social Vending Maching.
Rugbeer: tackle the vending machine
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better way to engage them than creating a tackle machine and placing it in bars!
Adaptive vending inTokyo
Also check out this earlier post
source digitalbuzz, youtube
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Coke’s vending machine experiments
The friendship Machine
What if you can climb up a huge Coke machine and get 2 coke bottles for the price of one?
The Hug Machine
The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke. Because vending machines have feelings too. #hugmecoke
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Notes Hello Little printer…There’s much talk around the web today about a printer that’s been developed by a London consulting company called-BERG.
Little Printer lives in your home, bringing you news, puzzles and gossip from your friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful mini-newspaper.
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Ultimate Battlefield 3 Simulator
This is a world first. A unique FPS simulator that turns gaming into reality as you move, aim, fire and get shot within a 360-degree immersive environment.
via the Gadget Show
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Roger McNamee: Six ways to save the internet
The next big shift is now, and it’s not what you think: Facebook is the new Windows; Google must be sacrificed. At TEDxSantaCruz, tech investor Roger McNamee presents 6 bold ways to prepare for the next internet.
Roger McNamee has been an investor in science and tech for close to 30 years. His 2004 book — The New Normal: Opportunities in a Time of Great Risk — offers business strategies based on the economic and technological trends that are defining this era. He also plays guitar and bass in the band Moonalice, a band known for its clever use of social media.
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Notes Online Checkout - In Real LifeShopping online is meant to be easy. Find out why your customers are “checking out”…
(from Google Analytics)
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Notes Start with the customer, work backwards to the technology.“You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it…..we have tried to come up with a strategy and a vision for Apple, it started with “What incredible benefits can we give to the customer? Where can we take the customer?” Not starting with “Let’s sit down with the engineers and figure out what awesome technology we have and then how are we going to market that?” And I think that’s the right path to take.” — Steve Jobs
