The User Advocate |
Arie van Baarle; 20+ years experience in design, branding & interaction. Founder of Limage Dangereuse, creative director of Razorfish, co-founder of Syndicat now selfemployed. Developing adaptive brands and helping brands to interact with their stakeholders. Focussing on all aspects of interaction: Human-Brand interaction (brand development, service design and digital strategy), Human-Machine interaction (website and brand-app concepts/design) and Human-Human interaction (social media strategy and concepts). Specialties: Digital strategy, concept development, human centered design, interaction concepts, service design, experience branding, social media- and experience design. |
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(More) Cool Vending Machines…
Pepsico Social Vending
There has been a lot of talk about Pepsi’s use of social media, with millions of Facebook fans and Twitter followers generated out of big budget campaigns. But this is just a little bit different, introducing the new Pepsi Social Vending Maching.
Rugbeer: tackle the vending machine
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better way to engage them than creating a tackle machine and placing it in bars!
Adaptive vending inTokyo
Also check out this earlier post
source digitalbuzz, youtube
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The Social Media Revolution (parody)
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KONY 2012, a movie directors thoughtful response
INVISIBLE CHILDREN USES FILM, CREATIVITY AND SOCIAL ACTION TO END THE USE OF CHILD SOLDIERS IN JOSEPH KONY’S REBEL WAR AND RESTORE LRA-AFFECTED COMMUNITIES IN CENTRAL AFRICA TO PEACE AND PROSPERITY.
In response to a not-so-shiny article in Washington Post regarding Invisible Children and KONY 2012, director Jon Turteltaub wrote the following response to the author/interviewer & interviewee:
My name is Jon Turteltaub. I have directed several movies including both National Treasure films, Phenomenon and Cool Runnings. In spite of how much my mother loves my films, I have had more than my share of criticism in person and in the press for my films over the years. Whenever the negative comments got me down I could usually prop myself up a bit by saying “Who cares? It’s just a movie. Let them hate it. It just makes them petty to put into print such negative thoughts about something so unimportant.” But it wasn’t until reading your blog and interview with Glenna Gordon that I realized how much worse it is to criticize and belittle something so important as bringing peace to a region of Africa, saving the lives of children, and ending rape, murder and torture.
Really? Three young men who fly half way around the world to stop violence against children is something you feel the need to criticize? Three middle-class white guys risking their lives to stop a genocidal madman instead of hanging out at home and playing Angry Birds is something you feel needs to be brought down a notch? If even one person reads your article and decides not to help Invisible Children stop Joseph Kony what good have you done?The picture shows some white guys holding guns with some black African soldiers… the STORY is that those three guys are inspiring an entire generation of young people to get active and to make positive changes in their world. The STORY is that Joseph Kony’s name is getting out there and that tens of millions of people are watching the video those guys made. The STORY is that even some goofballs from San Diego can change the world using media, the internet, and their hearts.Not only have I been aware of and supportive of the work Invisible Children does… both as a filmmaker and as someone who has been to Northern Uganda and seen the damage inflicted on these families… but I am also the brother-in-law of another war photographer, Dan Eldon, who was killed while on assignment in Somalia. Very few people have had a greater impact on young people and their desire to make a positive change in the world. No young journalist ever sacrificed so much to shed light on the horrors of famine and war. And in my living room, I have a picture of my late brother-in-law… acting goofy, holding a gun and standing with local soldiers.Apologizing to Invisible Children for an article created by you and Glenna Gordon is irrelevant. Apologizing to the kids being killed and raped because you thought it might be smart to bring down the people risking their own lives to save them makes more sense. Imagine yourself in Northern Uganda talking to a child who has been mutilated and saying, “Oh, I know about what happened to you. I even wrote a blog criticizing the people who were helping you! Maybe my blog slowed their support and kept aid from getting to you.”If Invisible Children raises one less dollar, gets one less supporter, gets one more opponent because of your blog then you have to ask yourself what good you are doing in this world. You will tell yourself you’re a journalist who is “just putting it out there”… and at some point you will realize that in journalism and film making there is no such thing as “just putting it out there”. What you do with your blog has meaning to people. Don’t underestimate yourself. And if you want the point of your blog to be the criticism of people fighting tirelessly to make the world an undeniably better place, then in my opinion, you are supporting the exact kind of thing that all of us fighting for peace are struggling with: apathy, cynicism and ignorance.If you want, criticize National Treasure… parts are too long, some of it is slow, a couple of things are confusing. Got it. That’s fine. But to unfairly and wrongly criticize these young men and their world of supporters for risking everything they have to save the lives of strangers, children and their families, and to give voice to another critic while doing so, is the worst kind of journalistic nonsense and personal irresponsibility. I’m sure you and Glenna remember when you were filled with optimism and enthusiasm at the thought of using your journalistic voice to make the world a better place. That’s where Invisible Children and its supporters live… and we should be proud and support their efforts, their successes and their courage.source: invisible.tumblr
other koni sources:
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Pinterest, here to stay?
Pinterest, here to stay?
Think of Pinterest in the same way you would look at viral video (i.e. YouTube channels). Pinterest is like YouTube in the sense that you favourite and share information. The similarities finish there. On Pinterest, you build boards of pictures that you like and mean something to you or your brand on whatever topic you decide. Other ‘Pinners,’ can like, share or comment on your different pin boards.
The objective is to get people talking with much more visually and networking based on similar interests or beliefs.
Similar to when Google launched Google Plus last year, the buzz right now is all about Pinterest.
- Currently, Pinterest is driving more traffic than Google+.
- Brands have seen staggering levels of referral traffic. In the US, five large retailers surveyed had seen a rise of over 289% over a 6-month period.
- In the US, Women currently compromise 83% of the user base.
- In the UK, the majority are men (56%) and tend to be a higher income demographic then US counterparts.
- In the UK, it is very much business focused, highlighting information about PR, blogging and online marketing best practices.
source: social media today
