The User Advocate |
Arie van Baarle; 20+ years experience in design, branding & interaction. Founder of Limage Dangereuse, creative director of Razorfish, co-founder of Syndicat now selfemployed. Developing adaptive brands and helping brands to interact with their stakeholders. Focussing on all aspects of interaction: Human-Brand interaction (brand development, service design and digital strategy), Human-Machine interaction (website and brand-app concepts/design) and Human-Human interaction (social media strategy and concepts). Specialties: Digital strategy, concept development, human centered design, interaction concepts, service design, experience branding, social media- and experience design. |
Every year, the IKEA Catalog inspires people around the world to create homes they love. Now, IKEA is taking the inspiration one step further. This year, the IKEA Catalog is alive with smart ideas, fun stories and beautiful products. Download the IKEA Catalog App for your smartphone or tablet, and scan select pages to unlock films, interactive experiences, photo galleries and more home furnishing inspiration.
source IKEA
Pepsico Social Vending
There has been a lot of talk about Pepsi’s use of social media, with millions of Facebook fans and Twitter followers generated out of big budget campaigns. But this is just a little bit different, introducing the new Pepsi Social Vending Maching.
Rugbeer: tackle the vending machine
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better way to engage them than creating a tackle machine and placing it in bars!
Adaptive vending inTokyo
Also check out this earlier post
source digitalbuzz, youtube
The friendship Machine
What if you can climb up a huge Coke machine and get 2 coke bottles for the price of one?
The Hug Machine
The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke. Because vending machines have feelings too. #hugmecoke
Color Forecast shows you in real time what colors people are wearing in the fashion capitals Paris & Milan & Antwerp…
The smallest IKEA in the world
Set at the 1956 General Motors Motorama, this is one of the key Populuxe films of the 1950s, showing futuristic dream cars and Frigidaire’s “Kitchen of the Future.”
This movie is part of the collection: Prelinger Archives
There’s much talk around the web today about a printer that’s been developed by a London consulting company called-BERG.
Little Printer lives in your home, bringing you news, puzzles and gossip from your friends. Use your smartphone to set up subscriptions and Little Printer will gather them together to create a timely, beautiful mini-newspaper.
This is a world first. A unique FPS simulator that turns gaming into reality as you move, aim, fire and get shot within a 360-degree immersive environment.
via the Gadget Show
Shopping online is meant to be easy. Find out why your customers are “checking out”…
(from Google Analytics)
The Office Music Democratizer
images from the book:
Alter Ego: Avatars and their creators

Tracy Spaight (Author), Robbie Cooper (Photographer), Julian Dibbell (Introduction)
How your father’s favourite music indicates what you listen today (fathersday 2011)
source: sonos blog