The User Advocate |
Arie van Baarle; 20+ years experience in design, branding & interaction. Founder of Limage Dangereuse, creative director of Razorfish, co-founder of Syndicat now selfemployed. Developing adaptive brands and helping brands to interact with their stakeholders. Focussing on all aspects of interaction: Human-Brand interaction (brand development, service design and digital strategy), Human-Machine interaction (website and brand-app concepts/design) and Human-Human interaction (social media strategy and concepts). Specialties: Digital strategy, concept development, human centered design, interaction concepts, service design, experience branding, social media- and experience design. |
Over the past year or two, unmoderated usability testing has become a popular option to help guide product design. It is especially popular for Web sites, providing startups the opportunity to get relatively quick-and-easy user feedback on design iterations. From a user research perspective, the improper use of unmoderated research services presents a certain amount of danger. However, there are a number of ways you can use unmoderated user research tools that can provide a great deal of value. This month, we’ll discuss some of the more interesting ways in which you can derive value from unmoderated research tools.
Read the full article on UXmatters.com
