The User Advocate |
Arie van Baarle; 20+ years experience in design, branding & interaction. Founder of Limage Dangereuse, creative director of Razorfish, co-founder of Syndicat now selfemployed. Developing adaptive brands and helping brands to interact with their stakeholders. Focussing on all aspects of interaction: Human-Brand interaction (brand development, service design and digital strategy), Human-Machine interaction (website and brand-app concepts/design) and Human-Human interaction (social media strategy and concepts). Specialties: Digital strategy, concept development, human centered design, interaction concepts, service design, experience branding, social media- and experience design. |
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Pinterest, here to stay?
Pinterest, here to stay?
Think of Pinterest in the same way you would look at viral video (i.e. YouTube channels). Pinterest is like YouTube in the sense that you favourite and share information. The similarities finish there. On Pinterest, you build boards of pictures that you like and mean something to you or your brand on whatever topic you decide. Other ‘Pinners,’ can like, share or comment on your different pin boards.
The objective is to get people talking with much more visually and networking based on similar interests or beliefs.
Similar to when Google launched Google Plus last year, the buzz right now is all about Pinterest.
- Currently, Pinterest is driving more traffic than Google+.
- Brands have seen staggering levels of referral traffic. In the US, five large retailers surveyed had seen a rise of over 289% over a 6-month period.
- In the US, Women currently compromise 83% of the user base.
- In the UK, the majority are men (56%) and tend to be a higher income demographic then US counterparts.
- In the UK, it is very much business focused, highlighting information about PR, blogging and online marketing best practices.
source: social media today
