The User Advocate

Arie van Baarle; 20+ years experience in design, branding & interaction. Founder of Limage Dangereuse, creative director of Razorfish, co-founder of Syndicat now selfemployed.

Developing adaptive brands and helping brands to interact with their stakeholders.

Focussing on all aspects of interaction: Human-Brand interaction (brand development, service design and digital strategy), Human-Machine interaction (website and brand-app concepts/design) and Human-Human interaction (social media strategy and concepts).

Digital strategy, concept development, human centered design, interaction concepts, service design, experience branding, social media- and experience design.
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